2011 is almost over? Incredible. Where did the past12 months go? We don’ t remember a year passing so quickly. How was it for you – also a blur?
Anyway, it’ s been an amazing time at BRP. Much achieved, and truly solid foundations for the future. We worked with our biggest clients to- date, had some very exciting meetings, discussions and experiences, totally re- branded and launched a new site and show- reel. More importantly we also completed our debut documentary film: VOICES. More news about the film in January.
In just3 years BRP has made the transition from a good idea to an international contender. Quite an achievement against an extremely scary financial backdrop – so forgive- us if we pat ourselves on the back.
Has it all been rosy? Not at all. Like just about everybody else in the creative sector we’ ve had some serious ups and downs. These are challenging times. But when you look back at history it’ s the periods where hardship was greatest that artistic expression blossomed and bloomed the most. Also, being leaner and meaner than our competitors makes it likely that we can weather the storm. So, bring- it- on!
1 thing we do want to touch- upon is project expectations. 2011 was the year – of all of the years so- far - that we had a big project dissapointment. The details are very boring, but the central issue was that we relied on the partner to deliver without really checking if they could; and they couldn’ t. Our advice to other creatives? As nice and capable as a partner (or client), may appear to be, ask the difficult questions – and check and double- check everything. Or, like us, you’ re likely to be let- down and made to look un- professional, as we were. Never take anything at face value as it could cost you a great deal indeed.
Lesson- learned? Yes. We are wiser, and in the future can pass this knowledge on to our customers and collaborators to the advantage of all. At BRP we look forward to2012, to eliminating failure, and building positively always on our successes.